RUE ST.DENIS IS NOT YOUR TYPICAL VINTAGE STORE
IT'S A MAGIC PLACE WHERE DECADES COME TO PLAY
WHERE PATTERNS ARE BORN TO STAY
AND WHERE CLOTHES ARE CLEAN, UNWORN AND UNCHANGED
FROM THEIR GLORY DAYS.
Named after one of the oldest and most lustful streets in Paris, Rue St. Denis first opened on the Upper West Side of Manhattan in 1990, and has since become a landmark of the vintage scene in New York City.
For decades, Jean-Paul single-handedly stocked an enviable collection of carefully curated wardrobe must-haves from the 50s, 60s, 70s and 80s. Co-owner Riccardo is a stylist and specializes in finding the perfect looks and proportions for each individual that enters the magic boutique. The owner’s savvy eye for impeccable vintage threads extends to the film industry where they’ve provided wardrobe staples for shows including Saturday Night Live, The Americans, Gotham, The Deuce and The Get Down.
Rue St. Denis is known for authentic, unworn vintage clothing for both men and women, ranging from the 1950's to the 1980's with emphasis on 1960's and 1970's. Every piece in the collection is hand-selected and curated from Europe and the US. Rue St. Denis’ believes that bringing life back to former styles is a terrific way of satisfying the ongoing hunt for individuality and "the new" in our rapidly transforming culture.
ALL PHOTOS BY GUDRUN GEORGES IN HER ARTICLE ABOUT RUE ST.DENIS